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Boston Expansion Part of Uniqlo's Larger Plan for US Domination

Image via Shutterstock
Image via Shutterstock

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Yesterday Racked National dove into Uniqlo's vision for fast-fashion domination in the United States, reminding that the Japanese retailer maintains a tight grip on its branding, employee training, and its in-store experience. Part of its formula for success, born from past misses when it initially launched stateside in 2005, is selecting store location. Hiroshi Nagai, the company's chief marketing officer, tells Racked that Uniqlo's focus is to generate a customer following in cities before expanding into rural areas. Its confirmed plans to open in the Boston area later this year align with that strategy.
· How Uniqlo Plans to Become America's Top Retailer [Racked]
· All Uniqlo news [Racked Boston]