This New Balance Ad Shows Where US Components Come From

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Project Repat co-founder (and fellow US-manufacturing proponent) Nathan Rothstein drew our attention this morning on Twitter to a New Balance ad dissecting the American-made components of its 990 shoe. The campaign aligns nicely with the recent news that the Boston-based brand will supply sneakers to military recruits as soon as next year following a Department of Defense policy change.

The ad reads "We make more than shoes in America; We fuel jobs by working with these and other U.S.-based suppliers." From Portsmouth, Ohio-made laces to toe box reinforcers from Newburyport, MA, the image highlights a handful of the vendors benefitting from New Balance's domestic manufacturing efforts. The company does note that when its domestic value is at least 70%, it will label the shoes "Made in the USA," meaning some materials are still in fact imported.
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