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Yesterday, Target announced its entry into the same-day delivery club, where Amazon and Google have been leading the way in select markets. The retailer will begin testing the service next month in parts of Boston, Miami, and Minneapolis, offering a $10 option on Target.com orders placed before 1:30pm. Jason Goldberger, Target's SVP of Target.com and Mobile, notes in a statement: "This is all about delivering products and services more flexibly—and serving guests on their terms by providing more options. With these new services and tests like Rush Delivery, we're gauging guest appetite and building internal capabilities and technologies that will make Target a leading omnichannel retailer." No word yet on which Boston neighborhoods will benefit from the service.
· Target to Test Same-Day Delivery Service [A Bullseye View]