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As me-commerce quickly becomes a new norm, more and more customizable platforms hit the marketplace. Here in Massachusetts, an already successful entrepreneur with experience in the fashion startup world is preparing to launch EllaSole, a jewelry brand offering personalization at an accessible price point. Its founder, Sarah McIlroy, has succeeded in mass-customization with her former venture FashionPlaytes, a service enabling girls to design and create their own apparel. In an effort to fine tune her jewelry concept before its June rollout, McIlroy began a Kickstarter campaign for $25,000 to contribute to the brand's jewelry molds. With just under 20 days remaining, EllaSole is halfway to its target.
Combining McIlroy's product development expertise with the jewelry knowledge of Roy Albers (who has worked with Gemvara and Tiffany's) and tech specialist Kevin Chugh, EllaSole's line will run from $60 through $600, with an average design hitting $150. Customers will have the opportunity to select their metal, gemstones, shape, and engraving, resulting in a photo-realistic CAD rendering of the final product, which is then hand-made in New York using domestic materials. Like FashionPlaytes, where "a vibrant community of girls were driving the engagement and influencing our product line," McIlroy hopes to foster a strong social media component with EllaSole.
· EllaSole [Kickstarter]
· EllaSole [Official Site]