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The Patriot Ledger today drew attention to a concerted effort from Simon Property Group to give Braintree's South Shore Plaza a more fashionable facelift. Following in line with the national mall group's rebranding, SSP has received new signage, added soft seating throughout the space, launched a coat check program over the winter, and changed its Guest Services uniforms. The shopping center is home to 180 stores, including anchors Target and Nordstrom which opened somewhat recently in 2010.
· Braintree's South Shore Plaza gets a new look [Patriot Ledger]