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B/SPOKE Brings Indoor Cycling to the Financial District

By Alex Melman

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  • Photos by Jarrett McGovern, courtesy of B/SPOKE


Boston definitely doesn't need a new indoor cycling studio, but with yet another distinguished concept launching, we can't resist exploring a new ride. Enter B/SPOKE, founded by ex-finance guys Ryan Olsen and Mark Partin and opening soon in the Financial District. Catering to its environs, the "industrial zen" design of B/SPOKE's 2000 square foot studio is neither overly masculine or feminine, utilizing a hybrid of traditional and stadium seating to accommodate 35 Schwinn AC Performance Plus bikes.

Classes come in 45, 60, and 75 minute lengths with an array of music genres pumping through 25 custom-designed speakers over three zones. Adding an extra tech-focused layer, riders' full-body workouts can be tracked online through on-bike performance reporting. Post-workout, head to locker rooms that boast Aesop personal care products along with showers, blow-dryers, hair straighteners, and hair elastics—allowing riders to actually work out during lunch hour without offending coworkers or hit the town right after class. Furthuer proof B/SPOKE isn't skimping on extras: Each $27 class includes bottled water, heart rate monitors, towels, and shoes.

Eager to try the new studio? B/SPOKE is offering more than 30 complimentary classes from Wednesday, July 9, through July 15 prior to its official opening on July 16. Sign up on its website; first come, first serve.
· B/SPOKE [Official Site]