The Optimist Co./Facebook"> clock menu more-arrow no yes

Filed under:

Get a Greener Clean with The Optimist Co.

Image via <a href="http://theoptimistco.com/">The Optimist Co.</a>/Facebook
Image via The Optimist Co./Facebook

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Maddening but true: your eco-friendly cleaning potions aren't as pure as they claim. After suffering an asthma attack while using one of her favorite "green" products, Cape resident Devin Donaldson decided there has to be a simpler way. Thus came The Optimist Co., a line of cleaning elixirs with ingredients so natural, she lists them on the front of the label.

How natural? The all-purpose and glass cleaners take their potency from distilled vinegar and eucalyptus oil, while the laundry detergent employs coconut oil soap flakes (yeah, we kind of want to eat that). And lest you worry: yes, they absolutely work. You can nab the products online or in small grocers around the Cape; Bostonians can also look for The Optimist Co. at the SoWa Open Market on August 24 and September 7.

· The Optimist Co. [Official Site]