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Six Stores for Lingerie Ranging From Risque to Comfortable

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We are of the opinion that every day is worthy of some pretty lil' lingerie, so to aid your Valentine's night wardrobe and beyond we mapped some of Boston's top intimates specialists. These shops will happily walk you through frills, lace, and straps to ensure the ultimate fit from sumptious Italian garters to simple T-shirt bras.


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1. Forty Winks

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56 JF Kennedy Street
Cambridge, MA 02138
(617) 492-9100
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We've professed our love for Forty Winks explicitly and often. This Harvard Square boutique carries all the pieces for a girly boudoir getup from brands like Mimi Holliday and Eberjey. Hard-to-find bra sizes are also stocked here for ladies of all shapes.

2. Sedurre

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2 Prince Street
Boston, MA 02113
(617) 720-4400
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Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection.

3. KM Hudson

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125 Charles Street
Boston, MA 02114
(617) 624-9620
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This Boston outpost of the Mashpee-based company is staffed by the owner herself, Katherine Hudson. Dark wood floors and Persian rugs set an inviting tone for a bra fitting.

4. La Perla

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250 Boylston Street
Boston, MA 02116
(617) 423-5709
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La Perla boasts the creme de la creme of lingerie. We're talking high end wearables from the likes of Marchesa, Baronessa, and Shanghai San. Decadence lives here.

5. Agent Provocateur

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123 Newbury Street
Boston, MA 02116
(617) 267-0229
Alongside its buddy La Perla, Agent Provocateur proves that there is nothing more luxurious than high fashion nobody can see. Save the wears coming out of this lingerie leader for the bedroom. Spending hundreds on intimates here includes champagne and chocolates (kind of like a date).

6. INTIMACY of Boston

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100 Huntington Avenue
Boston, MA 02116
(857) 277-7887
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This chain is highly regarded for carrying an insane amount of bra sizes (90!), which they are experienced in matching to your own bosom. Alterations are offered, meaning this is the closest you'll get to a custom everyday bra.

1. Forty Winks

56 JF Kennedy Street, Cambridge, MA 02138
We've professed our love for Forty Winks explicitly and often. This Harvard Square boutique carries all the pieces for a girly boudoir getup from brands like Mimi Holliday and Eberjey. Hard-to-find bra sizes are also stocked here for ladies of all shapes.
56 JF Kennedy Street
Cambridge, MA 02138

2. Sedurre

2 Prince Street, Boston, MA 02113
Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection.
2 Prince Street
Boston, MA 02113

3. KM Hudson

125 Charles Street, Boston, MA 02114
This Boston outpost of the Mashpee-based company is staffed by the owner herself, Katherine Hudson. Dark wood floors and Persian rugs set an inviting tone for a bra fitting.
125 Charles Street
Boston, MA 02114

4. La Perla

250 Boylston Street, Boston, MA 02116
La Perla boasts the creme de la creme of lingerie. We're talking high end wearables from the likes of Marchesa, Baronessa, and Shanghai San. Decadence lives here.
250 Boylston Street
Boston, MA 02116

5. Agent Provocateur

123 Newbury Street, Boston, MA 02116
Alongside its buddy La Perla, Agent Provocateur proves that there is nothing more luxurious than high fashion nobody can see. Save the wears coming out of this lingerie leader for the bedroom. Spending hundreds on intimates here includes champagne and chocolates (kind of like a date).
123 Newbury Street
Boston, MA 02116

6. INTIMACY of Boston

100 Huntington Avenue, Boston, MA 02116
This chain is highly regarded for carrying an insane amount of bra sizes (90!), which they are experienced in matching to your own bosom. Alterations are offered, meaning this is the closest you'll get to a custom everyday bra.
100 Huntington Avenue
Boston, MA 02116