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Six Stores for Lingerie Ranging From Risque to Comfortable

By Susie Kostaras
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Image via Agent Provocateur
By Susie Kostaras

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We are of the opinion that every day is worthy of some pretty lil' lingerie, so to aid your Valentine's night wardrobe and beyond we mapped some of Boston's top intimates specialists. These shops will happily walk you through frills, lace, and straps to ensure the ultimate fit from sumptious Italian garters to simple T-shirt bras.


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Eater maps are curated by editors and aim to reflect a diversity of neighborhoods, cuisines, and prices. Learn more about our editorial process.

Forty Winks

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We've professed our love for Forty Winks explicitly and often. This Harvard Square boutique carries all the pieces for a girly boudoir getup from brands like Mimi Holliday and Eberjey. Hard-to-find bra sizes are also stocked here for ladies of all shapes.
56 JF Kennedy Street, Cambridge, MA 02138
(617) 492-9100
(617) 492-9100

Sedurre

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Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection.
2 Prince Street, Boston, MA 02113
(617) 720-4400
(617) 720-4400

KM Hudson

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This Boston outpost of the Mashpee-based company is staffed by the owner herself, Katherine Hudson. Dark wood floors and Persian rugs set an inviting tone for a bra fitting.
125 Charles Street, Boston, MA 02114
(617) 624-9620
(617) 624-9620

La Perla

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La Perla boasts the creme de la creme of lingerie. We're talking high end wearables from the likes of Marchesa, Baronessa, and Shanghai San. Decadence lives here.
250 Boylston Street, Boston, MA 02116
(617) 423-5709
(617) 423-5709

Agent Provocateur

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Alongside its buddy La Perla, Agent Provocateur proves that there is nothing more luxurious than high fashion nobody can see. Save the wears coming out of this lingerie leader for the bedroom. Spending hundreds on intimates here includes champagne and chocolates (kind of like a date).
123 Newbury Street, Boston, MA 02116
(617) 267-0229
(617) 267-0229

INTIMACY of Boston

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This chain is highly regarded for carrying an insane amount of bra sizes (90!), which they are experienced in matching to your own bosom. Alterations are offered, meaning this is the closest you'll get to a custom everyday bra.
100 Huntington Avenue, Boston, MA 02116
(857) 277-7887
(857) 277-7887
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Forty Winks

56 JF Kennedy Street, Cambridge, MA 02138
We've professed our love for Forty Winks explicitly and often. This Harvard Square boutique carries all the pieces for a girly boudoir getup from brands like Mimi Holliday and Eberjey. Hard-to-find bra sizes are also stocked here for ladies of all shapes.
56 JF Kennedy Street, Cambridge, MA 02138
(617) 492-9100
(617) 492-9100

Sedurre

2 Prince Street, Boston, MA 02113
Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection.
2 Prince Street, Boston, MA 02113
(617) 720-4400
(617) 720-4400

KM Hudson

125 Charles Street, Boston, MA 02114
This Boston outpost of the Mashpee-based company is staffed by the owner herself, Katherine Hudson. Dark wood floors and Persian rugs set an inviting tone for a bra fitting.
125 Charles Street, Boston, MA 02114
(617) 624-9620
(617) 624-9620

La Perla

250 Boylston Street, Boston, MA 02116
La Perla boasts the creme de la creme of lingerie. We're talking high end wearables from the likes of Marchesa, Baronessa, and Shanghai San. Decadence lives here.
250 Boylston Street, Boston, MA 02116
(617) 423-5709
(617) 423-5709

Agent Provocateur

123 Newbury Street, Boston, MA 02116
Alongside its buddy La Perla, Agent Provocateur proves that there is nothing more luxurious than high fashion nobody can see. Save the wears coming out of this lingerie leader for the bedroom. Spending hundreds on intimates here includes champagne and chocolates (kind of like a date).
123 Newbury Street, Boston, MA 02116
(617) 267-0229
(617) 267-0229

INTIMACY of Boston

100 Huntington Avenue, Boston, MA 02116
This chain is highly regarded for carrying an insane amount of bra sizes (90!), which they are experienced in matching to your own bosom. Alterations are offered, meaning this is the closest you'll get to a custom everyday bra.
100 Huntington Avenue, Boston, MA 02116
(857) 277-7887
(857) 277-7887