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Meet the North End: Come for Cannoli, Stay for the Boutiques

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New to Boston or simply looking for new stomping grounds? Summer is the perfect time to explore our dozens of neighborhoods, so for your shopping ease, we'll be mapping the top shops in each area over the coming weeks.


An apparel rack at Shake the Tree via shakethetreebos/Instagram

While the North End is known first and foremost for its solid Italian eats, the winding set of streets is also home to some welcoming boutique shopping—though you'll probably want to try on skinny jeans before consuming the cannoli. Flanked by mall stores to the south at Faneuil Hall and surrounded by waterfront views, the neighborhood's main thoroughfare is Hanover Street, but its cozy stores are generally huddled off the beaten path.

Don't be surprised to hear more about the area in the coming seasons, as multiple major construction projects are slated to add tens of thousands of retail square footage, including the Converse Lovejoy Wharf revamping and the proposed controversial TD towers. Until that new space is built, here are five existing boutiques that hold their own beyond the Rose F. Kennedy Greenway.


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1. in-jean-ius

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441 Hanover Street
Boston, MA 02113
(617) 523-5326
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Alison Barnard is looking out for your bottom half with a store dedicated to denim, part of which involves finding the best fit. With styles from most major premium denim lines—Joe's, Citizens of Humanity, J Brand, Hudson, Paige, Denimocracy—the chore of trying on pair after pair transforms into an adventure for the best derriere. In-jean-ius handles your upper body too, with trendy tops for every occasion.

2. Twilight

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12 Fleet Street
Boston, MA 02113
(617) 523-8008
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Also owned by in-jean-ius maven Alison Barnard, Twilight is the area's go-to for dresses. From everyday to occasion, styles by Nicole Miller, Clover Canyon, Tracy Reese and more ensure a frock for every lady walking through the door. Jewelry and clutches punctuate the apparel (and your look).

3. Sedurre

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2 Prince Street
Boston, MA 02113
(617) 720-4400
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Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection, including nighties from San Fran designer Mary Green.

4. Shake the Tree

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67 Salem St
Boston, MA 02113
(617) 742-0484
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One stop shopping is the most satisfying for an on-the-go gal, and the North End boutique Shake the Tree keeps us on our toes with home trinkets, scents, books, accessories, gifts, and clothes galore. Designers' trunk shows are often held here, so watch the calendar for dates.

5. Acquire

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61 Salem Street
Boston, MA 02113
(857) 362-7380
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Antique and repurposed furniture are eclectic at Acquire, but it's also worth mentioning the owner, Nikki Dalrymple. Her design services are renowned and she serves the fashion lover well with a unique selection of jewelry and bags.

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1. in-jean-ius

441 Hanover Street, Boston, MA 02113
Alison Barnard is looking out for your bottom half with a store dedicated to denim, part of which involves finding the best fit. With styles from most major premium denim lines—Joe's, Citizens of Humanity, J Brand, Hudson, Paige, Denimocracy—the chore of trying on pair after pair transforms into an adventure for the best derriere. In-jean-ius handles your upper body too, with trendy tops for every occasion.
441 Hanover Street
Boston, MA 02113

2. Twilight

12 Fleet Street, Boston, MA 02113
Also owned by in-jean-ius maven Alison Barnard, Twilight is the area's go-to for dresses. From everyday to occasion, styles by Nicole Miller, Clover Canyon, Tracy Reese and more ensure a frock for every lady walking through the door. Jewelry and clutches punctuate the apparel (and your look).
12 Fleet Street
Boston, MA 02113

3. Sedurre

2 Prince Street, Boston, MA 02113
Sedurre—meaning "to seduce" in Italian—is North End gem full of accessibly priced underwear from Cosabella, Betsey Johnson, and Hanky Panky. The shop also has a nice bridal selection, including nighties from San Fran designer Mary Green.
2 Prince Street
Boston, MA 02113

4. Shake the Tree

67 Salem St, Boston, MA 02113
One stop shopping is the most satisfying for an on-the-go gal, and the North End boutique Shake the Tree keeps us on our toes with home trinkets, scents, books, accessories, gifts, and clothes galore. Designers' trunk shows are often held here, so watch the calendar for dates.
67 Salem St
Boston, MA 02113

5. Acquire

61 Salem Street, Boston, MA 02113
Antique and repurposed furniture are eclectic at Acquire, but it's also worth mentioning the owner, Nikki Dalrymple. Her design services are renowned and she serves the fashion lover well with a unique selection of jewelry and bags.
61 Salem Street
Boston, MA 02113