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Benefit is just one of the many new stores hitting Boston
Benefit is just one of the many new stores hitting Boston

14 New and Improved Boston Stores to Check Out This Year

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Benefit is just one of the many new stores hitting Boston

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New season, new stores. Seriously—2013 is bringing some major additions to the Boston shopping scene, and for the sake of simplicity, we compiled them all here for you to take note. While some of these expansions and renovations have been widely hyped (RH and Nordstrom Rack, for example), others are local boutiques spreading their wings (like Wicked Peacock's first brick and mortar outpost and Viola Lovely's first space in Boston proper). A few stores already opened their doors this winter and others hope to put up signage before the year ends. Consider this New and Improved Retail 101.

Check out past coverage of each store's plans by clicking "Website" to the right. Know of any biggies that we missed? Tell us in the comments or hit the tipline.


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1. Wicked Peacock

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17 Dock Square
Rockport, MA 01966
(978) 546-0200
Visit Website
Wicked Peacock founder Silvana Costa is finally pursuing her dream of bringing her jewelry boutique to the offline world. Set to open sometime this spring, we can envision this being a necessary pit stop on North Shore beach trips.

2. Walgreens

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24 School Street
Boston, MA 02108
Dubbed "gourmet Walgreens" by our departing mayor, this Downtown Crossing spot—formerly Borders—is poised to be quite the mega convenience store. It will be home to a full service nail bar and a virtual "Look Boutique" to try on cosmetics. The space should open this spring.

3. Chanel

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6 Newbury Street
Boston, MA 02116
(617) 859-0055
Visit Website
Chanel is giving up its precious No. 5 Newbury address in exchange for brand new digs across the street at the No. 6 Newbury project. Luxury condos will sit above a new two-story Boston flagship of the inimitable fashion house. The building remains under construction.

4. Skoah

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35 Newbury Street
Boston, MA 02116
(857) 350-4930
Visit Website
People love this "personal training for your skin" and its regimen through facials and signature product line. It's adding this 1,000 square foot Newbury Street location as a sister store to the South End original.

5. Restoration Hardware

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234 Berkeley Street
Boston, MA 02116
(857) 239-7202
Visit Website
People have described the RH launch as one of the worst party disasters in recent history, but that shouldn't detract from the splendor of this renovated building which used to house Louis. We are chomping at the bit waiting for its official opening.

6. Nordstrom Rack

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501 Boylston Street
Boston, MA 02116
(857) 300-2300
Visit Website
Finally downtown Boston has a Nordstrom Rack. Having opened in March, we can expect to find discounted goods from every department store department. Rack—all 38,000 square feet of it—has a similar layout to the former Filene's Basement space.

7. Benefit Cosmetics

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156 Newbury Street
Boston, MA 02116
This San Francisco beauty brand certainly has a cult following (us included) for its solid product mix and cheeky titles. Expect to find waxing services, lash applications, and airbrush spray tans along with your favorite concealers and tints.

8. Steven Alan

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172 Newbury Street
Boston, MA 02116
People in NYC and LA adore this Americana-inspired retailer...except for Bostonians who don't have access to its curated set of good from brands like A.P.C., Illesteva, and Rachel Comey. But we will, soon.

9. INTERMIX

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186 Newbury Street
Boston, MA 02116-2811
(617) 236-5172
Visit Website
Having hopped down the block for a couple months while renovations are underway at its original location, Intermix should be moving home sometime mid-April. We can't wait to see the revamp.

10. No Rest For Bridget

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220 Newbury Street
Boston, MA 02116
This boho-babe boutique is currently open here in Boston. The Orange County-based fast fashion retailer brings relaxing Cali-girl vibes to warm us up.

11. Frye

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284 Newbury Street
Boston, MA 02115
In 1863, John Frye opened a shoe shop in Marlboro, MA—over a century later, his legacy returns to the Bay State with a 9,000 square foot storefront in Boston.

12. Brandy Melville

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344 Newbury Street
Boston, MA
This college-girl mainstay is taking over the former 344 space on Newbury (how appropriate). Fashion forward pieces, reminiscent of the Nasty Gal look, fill the store with price points that pleasantly respect a young lady's budget.

13. Viola Lovely

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1409 Washington Street
Boston, MA 02118
Seekers of high end wears from brands like Veronica Beard, Yigal Azrouel, and Jerome Dreyfuss no longer need to hop in the car to the 'burbs. The local mini-chain is finally opening its first spot in Boston proper, appropriately nestled right in the South End.

14. City Sports

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55 Boylston Street
Newton, MA 02467
(617) 566-0220
Visit Website
In March, the locally-based athletic chain welcomed customers into a new 9,200 square foot space in the Chestnut Hill shopping complex The Street. An in-store track and treadmill allow you to test shoes, and a sports bra wall ensures a good fit.

1. Wicked Peacock

17 Dock Square, Rockport, MA 01966
Wicked Peacock founder Silvana Costa is finally pursuing her dream of bringing her jewelry boutique to the offline world. Set to open sometime this spring, we can envision this being a necessary pit stop on North Shore beach trips.
17 Dock Square
Rockport, MA 01966

2. Walgreens

24 School Street, Boston, MA 02108
Dubbed "gourmet Walgreens" by our departing mayor, this Downtown Crossing spot—formerly Borders—is poised to be quite the mega convenience store. It will be home to a full service nail bar and a virtual "Look Boutique" to try on cosmetics. The space should open this spring.
24 School Street
Boston, MA 02108

3. Chanel

6 Newbury Street, Boston, MA 02116
Chanel is giving up its precious No. 5 Newbury address in exchange for brand new digs across the street at the No. 6 Newbury project. Luxury condos will sit above a new two-story Boston flagship of the inimitable fashion house. The building remains under construction.
6 Newbury Street
Boston, MA 02116

4. Skoah

35 Newbury Street, Boston, MA 02116
People love this "personal training for your skin" and its regimen through facials and signature product line. It's adding this 1,000 square foot Newbury Street location as a sister store to the South End original.
35 Newbury Street
Boston, MA 02116

5. Restoration Hardware

234 Berkeley Street, Boston, MA 02116
People have described the RH launch as one of the worst party disasters in recent history, but that shouldn't detract from the splendor of this renovated building which used to house Louis. We are chomping at the bit waiting for its official opening.
234 Berkeley Street
Boston, MA 02116

6. Nordstrom Rack

501 Boylston Street, Boston, MA 02116
Finally downtown Boston has a Nordstrom Rack. Having opened in March, we can expect to find discounted goods from every department store department. Rack—all 38,000 square feet of it—has a similar layout to the former Filene's Basement space.
501 Boylston Street
Boston, MA 02116

7. Benefit Cosmetics

156 Newbury Street, Boston, MA 02116
This San Francisco beauty brand certainly has a cult following (us included) for its solid product mix and cheeky titles. Expect to find waxing services, lash applications, and airbrush spray tans along with your favorite concealers and tints.
156 Newbury Street
Boston, MA 02116

8. Steven Alan

172 Newbury Street, Boston, MA 02116
People in NYC and LA adore this Americana-inspired retailer...except for Bostonians who don't have access to its curated set of good from brands like A.P.C., Illesteva, and Rachel Comey. But we will, soon.
172 Newbury Street
Boston, MA 02116

9. INTERMIX

186 Newbury Street, Boston, MA 02116-2811
Having hopped down the block for a couple months while renovations are underway at its original location, Intermix should be moving home sometime mid-April. We can't wait to see the revamp.
186 Newbury Street
Boston, MA 02116-2811

10. No Rest For Bridget

220 Newbury Street, Boston, MA 02116
This boho-babe boutique is currently open here in Boston. The Orange County-based fast fashion retailer brings relaxing Cali-girl vibes to warm us up.
220 Newbury Street
Boston, MA 02116

11. Frye

284 Newbury Street, Boston, MA 02115
In 1863, John Frye opened a shoe shop in Marlboro, MA—over a century later, his legacy returns to the Bay State with a 9,000 square foot storefront in Boston.
284 Newbury Street
Boston, MA 02115

12. Brandy Melville

344 Newbury Street, Boston, MA
This college-girl mainstay is taking over the former 344 space on Newbury (how appropriate). Fashion forward pieces, reminiscent of the Nasty Gal look, fill the store with price points that pleasantly respect a young lady's budget.
344 Newbury Street
Boston, MA

13. Viola Lovely

1409 Washington Street, Boston, MA 02118
Seekers of high end wears from brands like Veronica Beard, Yigal Azrouel, and Jerome Dreyfuss no longer need to hop in the car to the 'burbs. The local mini-chain is finally opening its first spot in Boston proper, appropriately nestled right in the South End.
1409 Washington Street
Boston, MA 02118

14. City Sports

55 Boylston Street, Newton, MA 02467
In March, the locally-based athletic chain welcomed customers into a new 9,200 square foot space in the Chestnut Hill shopping complex The Street. An in-store track and treadmill allow you to test shoes, and a sports bra wall ensures a good fit.
55 Boylston Street
Newton, MA 02467