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On a mid-July day, the Back Bay is just about as far away as you would want to be from Cape Cod Bay—but it's exactly where to tackle pesky bathing suit shopping in anticipation of those upcoming beach bum weeks.
Aside from the downtown department stores, which will definitely hook you up with some designer goodies, the area also boasts trusty brands and niche boutiques in the Copley and Prudential malls. Though Natick is the opposite direction of the water, it's worth a drive for Everything But Water, a beloved boutique for contemporary swim brands. We've mapped out ten must-visit shops to hit up before the mercury rises.