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Our Kind of Marathon: 26.2 Miles of Weekend Shopping Await

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Boston's holy day of obligation is quickly approaching, and it's coming in neon sneakers. That's right—Marathon Monday is here and although we'll be leaving the running to the professionals, we're championing a marathon of other sorts. We've mapped out a guide to the must-stop spots along the marathon route with stores that stock everything from pendants to pumice stones. While the top runners will be clocking in 5-minute miles, we recommend a more leisurely pace—these stores have goods that you won't want to miss.—Justin Reis


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1. Long's Jewelers

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323 Speen Street
Natick, MA 01760
(508) 650-2900
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As the official award suppliers of the Boston Marathon, we suggest drooling over the Long's estate collection which features out of this world pieces from the likes of Cartier and Tiffany. In other words—our kind of gold medal.

2. Crossing Main

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20 Church Street
Wellesley, MA 02482
(781) 235-3366
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This past winter, suburbanites rejoiced when this Linden Square spot opened its doors. Housing a curated selection of goods from Brahmin favorites like DVF to LA staples such as Gold Hawk, the store offers a mix of contemporary cool—an oasis in a land where Tory Burch flats reign supreme.

3. National Jean Company

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34 Langley Road
Newton, MA 02459
(781) 373-9061
Visit Website
Boston might have lingering memories of NJC’s Newbury opening just over a year ago, but the brand’s Newton outpost is still a favorite. Despite stocking every style of jean imaginable, their ready to wear options from brands like Joie and Equipment are the reasons we keep coming back.

4. Tess & Carlos

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1241 Centre Street
Newton, MA 02459
(617) 965-8377
Visit Website
Innovation isn’t typically a word used to describe Newton, but that’s exactly what is offered at Tess & Carlos. Up-and-coming designers meet a European sensibility in this minimalistic boutique. Stand out pieces take the form of items exclusive to the area from designers like Hache and Ter et Bantine.

5. Portobello Road

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47 Boylston Street
Chestnut Hill, MA 02467
(617) 264-2020
Visit Website
The reinvigoration of Chestnut Hill can only mean good things for this eclectic boutique. With everything from Brazilian buys to locally produced wares, Portobello Road is a refreshing middle mark for any shopping marathon. Not to miss: signature otherworldly floral arrangements for spring.

6. Melt

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305 Harvard Street
Brookline, MA 02446
(617) 391-9890
Visit Website
Bostonians get an aromatic adventure at this Brookline shop with handmade scrubs, soaps, and washes all exported from Colorado. Another treat? For Marathon Monday the store is offering a free pumice stone with any foot product purchase, as well as 25% off all bath salts (the good kind).

7. Mint Julep

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1302 Beacon Street
Brookline, MA 02446
(617) 232-3600
Visit Website
Stocked with pieces from brands like Anna Sui, Nanette Lepore, and Shoshanna, Mint Julep is just as sweet as its name suggests. A selection as varied as the price points, Mint Julep is a no brainer for easy Spring pieces that are perfect for a day in the Public Garden or a quick trip to the Islands.

8. Mizu

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776 Boylston Street
Boston, MA 02116
(617) 585-6498
Visit Website
As the finish line approaches, looks take high priority. Mizu brings Boston some of the greatest hair care with everything from cut and colors to Bio Ionic Japanese Retexturizing. Just last month, the salon added manicures to its already impressive service list.

9. The Tannery

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711 Boylston Street
Boston, MA 02116
(617) 267-5500
Visit Website
UPDATE: On Monday everything in the Curated department will be 20% off. Stationed before the official Boston Marathon finish line, The Tannery is perfect spot to snatch up a reward for making it all the way. We suggest heading upstairs to Curated by The Tannery where new pieces from brands like Mackage and Opening Ceremony hit the floor every week.

10. Indochino Traveling Tailor, Boston

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234 Clarendon Street
Boston, MA 02116
Keep running, literally, to Indochino’s Traveling Tailor shop. Marathon Monday will be the last day for Boston’s most bespoken to score a custom-made suit from the fast growing e-Tailor. See what we did there?

11. Bonobos Guideshop Boston

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283 Dartmouth Street
Boston, MA 02116
(857) 263-7340
Visit Website
Bib bonus! Starting today, any runner who brings their Boston Marathon bib to Bonobos will receive 15% off any Guideshop purchase. Luckily, we don’t think they’ll be stocking tracksuits.

1. Long's Jewelers

323 Speen Street, Natick, MA 01760
As the official award suppliers of the Boston Marathon, we suggest drooling over the Long's estate collection which features out of this world pieces from the likes of Cartier and Tiffany. In other words—our kind of gold medal.
323 Speen Street
Natick, MA 01760

2. Crossing Main

20 Church Street, Wellesley, MA 02482
This past winter, suburbanites rejoiced when this Linden Square spot opened its doors. Housing a curated selection of goods from Brahmin favorites like DVF to LA staples such as Gold Hawk, the store offers a mix of contemporary cool—an oasis in a land where Tory Burch flats reign supreme.
20 Church Street
Wellesley, MA 02482

3. National Jean Company

34 Langley Road, Newton, MA 02459
Boston might have lingering memories of NJC’s Newbury opening just over a year ago, but the brand’s Newton outpost is still a favorite. Despite stocking every style of jean imaginable, their ready to wear options from brands like Joie and Equipment are the reasons we keep coming back.
34 Langley Road
Newton, MA 02459

4. Tess & Carlos

1241 Centre Street, Newton, MA 02459
Innovation isn’t typically a word used to describe Newton, but that’s exactly what is offered at Tess & Carlos. Up-and-coming designers meet a European sensibility in this minimalistic boutique. Stand out pieces take the form of items exclusive to the area from designers like Hache and Ter et Bantine.
1241 Centre Street
Newton, MA 02459

5. Portobello Road

47 Boylston Street, Chestnut Hill, MA 02467
The reinvigoration of Chestnut Hill can only mean good things for this eclectic boutique. With everything from Brazilian buys to locally produced wares, Portobello Road is a refreshing middle mark for any shopping marathon. Not to miss: signature otherworldly floral arrangements for spring.
47 Boylston Street
Chestnut Hill, MA 02467

6. Melt

305 Harvard Street, Brookline, MA 02446
Bostonians get an aromatic adventure at this Brookline shop with handmade scrubs, soaps, and washes all exported from Colorado. Another treat? For Marathon Monday the store is offering a free pumice stone with any foot product purchase, as well as 25% off all bath salts (the good kind).
305 Harvard Street
Brookline, MA 02446

7. Mint Julep

1302 Beacon Street, Brookline, MA 02446
Stocked with pieces from brands like Anna Sui, Nanette Lepore, and Shoshanna, Mint Julep is just as sweet as its name suggests. A selection as varied as the price points, Mint Julep is a no brainer for easy Spring pieces that are perfect for a day in the Public Garden or a quick trip to the Islands.
1302 Beacon Street
Brookline, MA 02446

8. Mizu

776 Boylston Street, Boston, MA 02116
As the finish line approaches, looks take high priority. Mizu brings Boston some of the greatest hair care with everything from cut and colors to Bio Ionic Japanese Retexturizing. Just last month, the salon added manicures to its already impressive service list.
776 Boylston Street
Boston, MA 02116

9. The Tannery

711 Boylston Street, Boston, MA 02116
UPDATE: On Monday everything in the Curated department will be 20% off. Stationed before the official Boston Marathon finish line, The Tannery is perfect spot to snatch up a reward for making it all the way. We suggest heading upstairs to Curated by The Tannery where new pieces from brands like Mackage and Opening Ceremony hit the floor every week.
711 Boylston Street
Boston, MA 02116

10. Indochino Traveling Tailor, Boston

234 Clarendon Street, Boston, MA 02116
Keep running, literally, to Indochino’s Traveling Tailor shop. Marathon Monday will be the last day for Boston’s most bespoken to score a custom-made suit from the fast growing e-Tailor. See what we did there?
234 Clarendon Street
Boston, MA 02116

11. Bonobos Guideshop Boston

283 Dartmouth Street, Boston, MA 02116
Bib bonus! Starting today, any runner who brings their Boston Marathon bib to Bonobos will receive 15% off any Guideshop purchase. Luckily, we don’t think they’ll be stocking tracksuits.
283 Dartmouth Street
Boston, MA 02116