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Ceremony in Beacon Hill
Ceremony in Beacon Hill

Our Complete Guide to Boston's Best Wedding Gowns

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Ceremony in Beacon Hill

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The gown is truly the icing on the proverbial wedding cake, beating out the actual buttercream you'll find newlyweds pressing into each other's faces. Whether you've dreamed of a couture design since childhood or simply want a timeless look that won't break the bank, these ten bridal salons will have you (and your future spouse) beaming as you stroll down the aisle.


· Weddings Week 2014 [Racked Boston]

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1. VOWS Bridal Outlet

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130 Galen Street
Watertown, MA 02472
(800) 831-8697
Visit Website
Star of the TLC show I Found the Gown, Vows is the first and one of the largest discount designer gown emporiums in the country. The 20-year old company is based in Watertown, by appointment only. Alongside its own line Liv Harris (under $2000), you'll also find plus sizes and a selection of marked down Badgley Mischka, Maggie Sottero, Oscar de la Renta, and more.

2. BHLDN at Anthropologie

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220 Boylston Street
Chestnut Hill, MA 02467
(617) 527-3081
Visit Website
BHLDN opened a store-in-store this spring at its parent brand Anthropologie, with exclusive ready-to-wear gowns mostly in the $500 to $4,000 range. Styles buck tradition with slim silhouettes, modern detailing (rhinestone, embroidery), and offbeat shades of bisque, ombre blush, and various ivories. Antique jewelry, hair pieces, and sashes also abound.

3. Luke Aaron Boston

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38A Fleet Street
Boston, MA 02113
(857) 288-9375
Visit Website
You'll often find this emerging North End designer in his showroom making countless custom pieces and developing his bridal line. Every dress is made-to-order following a consultation, with designs that are romantic and straddle the line between traditional and contemporary with plenty of draping and mixed textures. Aaron even has a few styles that aren't white—perfect for an alternative bride or second wedding.

4. Ceremony

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48 Charles Street
Boston, MA 02114
(857) 277-1669
Visit Website
This bright and lofty Beacon Hill space boasts a vintage-inspired aesthetic championed by owner Alix Childs, with gowns that stand apart from both the budget and the couture selections elsewhere in Boston. Explore an exclusive roster of internationally-sourced labels (Elizabeth Fillmore, Sarah Janks, and Temperley London among them) that speak to a laid-back glamour.

5. L'Elite Bridal Salon

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14 Newbury Street
Boston, MA 02116
(617) 424-1010
Visit Website
Have caviar taste? Then you'll surely settle for no less than service at L'Elite, a Boston institution for the last quarter century. Creme de la creme describes both the salespeople and the selection at this 14 Newbury Street salon, with styles from Carolina Herrera, Reem Acra, and Monique Lhuillier as well as accessories to complete the couture look. Frequent trunk shows let clients preview what's ahead at the appointment-only showroom.

6. Firas Yousif Originals

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35 Newbury Street
Boston, MA 02116
(617) 262-0100
Visit Website
This Boston couturier is known for his one-of-a-kind pieces, with his collection featuring both classically demure dresses and more avant-garde styles. The atelier is open by appointment only and totally worth a visit if dramatic is your desired vibe.

7. Vera Wang

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73 Newbury Street
Boston, MA 02116
(617) 424-1060
Visit Website
Vera Wang is a household name in bridal and a pioneer in beautifully modern design, characterized by layered tulle, ornate beading, and unexpected details. Her spring collection contrasts white with black, whereas next fall will come in shades of rose. Boston is one of the few US cities graced with the designer's bridal boutiques, so appointments here are quite coveted.

8. Musette Bridal

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123 Newbury Street
Boston, MA 02116
(617) 424-1070
Visit Website
Another Newbury Street boutique, Musette stocks sophisticated designers that hail from Paris, Barcelona, New York and beyond, including Jenny Packham, Romona Keseva, and Yolan Cris. The studio can also work on custom designs and even offers a tailor to assist brides on the wedding day.

9. J.Crew

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100 Huntington Avenue
Boston, MA 02116
(617) 236-7648
Visit Website
J.Crew's bridal line is so popular because it's a) accessible, b) varied, and c) good-looking. The collection uses antique laces and silks, with plenty of "Little White Dresses" ready for the reception or a city hall wedding—all available to try in-store. Plus, the retailer offers bridal parties the opportunity to obtain a cohesive look.

10. Daniel Faucher Couture

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46 Waltham Street
Boston, MA 02118
(617) 338-6895
Visit Website
Like Firas Yousif, Daniel Faucher is a local couturier with decades of experience under his belt. Brides come to him instead of the designer salons for one-of-a-kind looks made in the heart of the South End.

1. VOWS Bridal Outlet

130 Galen Street, Watertown, MA 02472
Star of the TLC show I Found the Gown, Vows is the first and one of the largest discount designer gown emporiums in the country. The 20-year old company is based in Watertown, by appointment only. Alongside its own line Liv Harris (under $2000), you'll also find plus sizes and a selection of marked down Badgley Mischka, Maggie Sottero, Oscar de la Renta, and more.
130 Galen Street
Watertown, MA 02472

2. BHLDN at Anthropologie

220 Boylston Street, Chestnut Hill, MA 02467
BHLDN opened a store-in-store this spring at its parent brand Anthropologie, with exclusive ready-to-wear gowns mostly in the $500 to $4,000 range. Styles buck tradition with slim silhouettes, modern detailing (rhinestone, embroidery), and offbeat shades of bisque, ombre blush, and various ivories. Antique jewelry, hair pieces, and sashes also abound.
220 Boylston Street
Chestnut Hill, MA 02467

3. Luke Aaron Boston

38A Fleet Street, Boston, MA 02113
You'll often find this emerging North End designer in his showroom making countless custom pieces and developing his bridal line. Every dress is made-to-order following a consultation, with designs that are romantic and straddle the line between traditional and contemporary with plenty of draping and mixed textures. Aaron even has a few styles that aren't white—perfect for an alternative bride or second wedding.
38A Fleet Street
Boston, MA 02113

4. Ceremony

48 Charles Street, Boston, MA 02114
This bright and lofty Beacon Hill space boasts a vintage-inspired aesthetic championed by owner Alix Childs, with gowns that stand apart from both the budget and the couture selections elsewhere in Boston. Explore an exclusive roster of internationally-sourced labels (Elizabeth Fillmore, Sarah Janks, and Temperley London among them) that speak to a laid-back glamour.
48 Charles Street
Boston, MA 02114

5. L'Elite Bridal Salon

14 Newbury Street, Boston, MA 02116
Have caviar taste? Then you'll surely settle for no less than service at L'Elite, a Boston institution for the last quarter century. Creme de la creme describes both the salespeople and the selection at this 14 Newbury Street salon, with styles from Carolina Herrera, Reem Acra, and Monique Lhuillier as well as accessories to complete the couture look. Frequent trunk shows let clients preview what's ahead at the appointment-only showroom.
14 Newbury Street
Boston, MA 02116

6. Firas Yousif Originals

35 Newbury Street, Boston, MA 02116
This Boston couturier is known for his one-of-a-kind pieces, with his collection featuring both classically demure dresses and more avant-garde styles. The atelier is open by appointment only and totally worth a visit if dramatic is your desired vibe.
35 Newbury Street
Boston, MA 02116

7. Vera Wang

73 Newbury Street, Boston, MA 02116
Vera Wang is a household name in bridal and a pioneer in beautifully modern design, characterized by layered tulle, ornate beading, and unexpected details. Her spring collection contrasts white with black, whereas next fall will come in shades of rose. Boston is one of the few US cities graced with the designer's bridal boutiques, so appointments here are quite coveted.
73 Newbury Street
Boston, MA 02116

8. Musette Bridal

123 Newbury Street, Boston, MA 02116
Another Newbury Street boutique, Musette stocks sophisticated designers that hail from Paris, Barcelona, New York and beyond, including Jenny Packham, Romona Keseva, and Yolan Cris. The studio can also work on custom designs and even offers a tailor to assist brides on the wedding day.
123 Newbury Street
Boston, MA 02116

9. J.Crew

100 Huntington Avenue, Boston, MA 02116
J.Crew's bridal line is so popular because it's a) accessible, b) varied, and c) good-looking. The collection uses antique laces and silks, with plenty of "Little White Dresses" ready for the reception or a city hall wedding—all available to try in-store. Plus, the retailer offers bridal parties the opportunity to obtain a cohesive look.
100 Huntington Avenue
Boston, MA 02116

10. Daniel Faucher Couture

46 Waltham Street, Boston, MA 02118
Like Firas Yousif, Daniel Faucher is a local couturier with decades of experience under his belt. Brides come to him instead of the designer salons for one-of-a-kind looks made in the heart of the South End.
46 Waltham Street
Boston, MA 02118