clock menu more-arrow no yes

You Definitely Want to Bookmark This Nantucket Shopping Guide

View as Map

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If a ride on the Hy-Line is not in your future, this guide might have you hankering to make the trip across the Atlantic in your best Nantucket reds to visit the Grey Lady herself. This island, 30 miles south of the Cape, incites weekend visitors to explore the many boutiques in town, which all meld together and distinguish the rock of pristine beaches as a world-class seasonal shopping destination. Chains are shunned in the community, though permanent shops and pop-ups including Ralph Lauren, C. Wonder, and Lilly Pulitzer break the mold in serving the prepsters that subscribe to them as life philosophies. We conferred with some ACK insiders to bring you fifteen locally-loved reasons why you should take a break from boozing at Cisco Brewery to go shopping.


Read More

1. SERENELLA Nantucket

Copy Link
9 South Beach Street
Nantucket, MA 02554
(508) 228-3400
Visit Website
Serenella exports its posh Newbury Street vision to ACK for the summer, with best-selling labels including the classic Bottega Veneta, the new classic Altuzarra, editorial darling Aquazzura, French sandal line K. Jacques, and local swim designer Sinesia Karol. Throw in some Pucci for good measure.

2. gypsy

Copy Link
20 Federal Street
Nantucket, MA 02554
(508) 228-4404
Visit Website
Another ultra luxe contender is Gypsy, the decade-old brainchild of stylist Paola Gonfrade. People flock here for Balenciaga, Erdem, Isabel Marant, Rick Owens, Proenza...Wouldn't be weird to run into an off-duty fashion industry veteran here.

3. Zero Main

Copy Link
34 Center Street
Nantucket, MA 02554
(508) 228-4401
Visit Website
The crowd at Zero Main is a multi-generational bunch, which makes sense as the boutique has had a presence on the island for a quarter century. Plan a shopping date with mom for breezy shift dresses, eco-friendly fashion, and the fixings to accessorize a look.

4. Lion's Paw

Copy Link
30 Main Street
Nantucket, MA 02554
(508) 228-3837
Visit Website
Another Nantucket mainstay, The Lion's Paw has been doling out home goods for decades. The shop is markedly large and packed to the brim with fresh pieces fit for a shingled cottage: fine linens, hand painted furniture, and hand blown glassware. Always a treasure to uncover.

5. Blue Beetle

Copy Link
12 Main Street
Nantucket, MA 02554
(508) 228-3227
Visit Website
The monogram is king at Blue Beetle, where personalized jewelry, trays, frames, and signs mesh with select clothing items, scarves, Yosi Samara flats, and cashmere throws. A great spot for a souvenir, wedding gift, or little take-home from the island.

6. Dakota

Copy Link
23 Old South Wharf
Nantucket, MA 02554
(508) 901-5332
Visit Website
Dakota is a newbie among the seasoned retailers on the island, but its owner Laura Elkman is certainly not. Bringing experience from Crush Boutique, she opened the "beach chic" shop to stock Boston designers Michael De Paulo and Daniela Corte, as well as contemporary favorites like Vix, House of Harlow 1960, and Dolce Vita.

7. Nantucket Looms

Copy Link
51 Main Street
Nantucket, MA 02554
(508) 228-1908
Visit Website
Part of a long-standing weaving tradition, Nantucket Looms makes luxury textiles ranging from mohair throws to upholstery fabrics. The woven goods are coupled with antique furniture and local art works.

8. North River Outfitter

Copy Link
33 Main Street
Nantucket, MA 02554
(508) 228-4999
Visit Website
The NRO conglomerate—consisting of the original NRO store, NRO Kids, and NRO Sport in Beacon Hill as well as Edgartown outposts—is bringing its retail operations to ACK. Clearly the edited selection of brands like Barbour, Milly, Sperry, and Vilbrequin will do fabulously here.

9. Milly & Grace

Copy Link
2 Washington Street
Nantucket, MA 02554
(508) 901-5051
Visit Website
Vine-covered Milly & Grace is feminine and frilly, described to us as a "mini Anthropologie" with its combination of home goods and clothing from brands like Ella Moss, Parker, BB Dakota and Jack BB Dakota. You'll also find gift-ready buys like scented goods from Barr Co.

10. Jessica Hicks

Copy Link
2 Union Street
Nantucket, MA 02554
(508) 228-6003
Visit Website
Jewelry designer Jessica Hicks moved to Nantucket after college and hasn't left. She's been sold at local stores like Vis-a-vis, but recently branded her own boutique to sell a wide variety of jewelry made right on the island.

11. Hepburn

Copy Link
3 Salem Street
Nantucket, MA 02554
(508) 228-1458
This elegant shop has heritage-inspired decor, with vintage bric-a-brac scattered around and hardwood floors. Nanette Lepore, Linea Pelle, Tracy Reese, and Trina Turk are big sellers here as well as a bazaar of jewelry from designers including Jeanine Payer, Jamie Joseph, and island native Hannah Blount.

12. Haul Over

Copy Link
7 Salem Street
Nantucket, MA 02554
(508) 228-9010
Visit Website
A trip to Nantucket should never be just cocktail hours and beach bronzing—make sure you get the outdoor gear you need for hiking, surfing, and boating from brands like Patagonia, The North Face, and Toms. Everyday wears like fancy handmade knitwear from local designer Isobel and Cleo.

13. Vis-a-Vis

Copy Link
34 Main Street
Nantucket, MA 02554
(508) 228-5527
Visit Website
Vis-a-Vis is packed tight with everything from F-Troupe jellies and Jeffrey Campbell shoes to Kai beauty products and Equipment blouses. A wide selection of glittery costume jewelry tops it all off.

14. The Lovely

Copy Link
11 Washington Street
Nantucket, MA 02554
(508) 228-4788 ‎
Visit Website
The Lovely is a welcome addition to the Nantucket shopping scene, with trendy wears that won't totally break the bank. Think printed minidresses, lightweight knits, beaded accessories and more, all set against a cool mauve and white decor scheme.

15. Murray's Toggery Shop

Copy Link
62 Main Street
Nantucket, MA 02554
(508) 228-0437
Visit Website
Since 1945, Murray's has been dressing entire families in official Nantucket Red's. The family-run business has its own private line of sportswear mixed with Smathers & Branson embroidered belts and hats, Castaway madras shorts, and so many marine-detailed items.

Loading comments...

1. SERENELLA Nantucket

9 South Beach Street, Nantucket, MA 02554
Serenella exports its posh Newbury Street vision to ACK for the summer, with best-selling labels including the classic Bottega Veneta, the new classic Altuzarra, editorial darling Aquazzura, French sandal line K. Jacques, and local swim designer Sinesia Karol. Throw in some Pucci for good measure.
9 South Beach Street
Nantucket, MA 02554

2. gypsy

20 Federal Street, Nantucket, MA 02554
Another ultra luxe contender is Gypsy, the decade-old brainchild of stylist Paola Gonfrade. People flock here for Balenciaga, Erdem, Isabel Marant, Rick Owens, Proenza...Wouldn't be weird to run into an off-duty fashion industry veteran here.
20 Federal Street
Nantucket, MA 02554

3. Zero Main

34 Center Street, Nantucket, MA 02554
The crowd at Zero Main is a multi-generational bunch, which makes sense as the boutique has had a presence on the island for a quarter century. Plan a shopping date with mom for breezy shift dresses, eco-friendly fashion, and the fixings to accessorize a look.
34 Center Street
Nantucket, MA 02554

4. Lion's Paw

30 Main Street, Nantucket, MA 02554
Another Nantucket mainstay, The Lion's Paw has been doling out home goods for decades. The shop is markedly large and packed to the brim with fresh pieces fit for a shingled cottage: fine linens, hand painted furniture, and hand blown glassware. Always a treasure to uncover.
30 Main Street
Nantucket, MA 02554

5. Blue Beetle

12 Main Street, Nantucket, MA 02554
The monogram is king at Blue Beetle, where personalized jewelry, trays, frames, and signs mesh with select clothing items, scarves, Yosi Samara flats, and cashmere throws. A great spot for a souvenir, wedding gift, or little take-home from the island.
12 Main Street
Nantucket, MA 02554

6. Dakota

23 Old South Wharf, Nantucket, MA 02554
Dakota is a newbie among the seasoned retailers on the island, but its owner Laura Elkman is certainly not. Bringing experience from Crush Boutique, she opened the "beach chic" shop to stock Boston designers Michael De Paulo and Daniela Corte, as well as contemporary favorites like Vix, House of Harlow 1960, and Dolce Vita.
23 Old South Wharf
Nantucket, MA 02554

7. Nantucket Looms

51 Main Street, Nantucket, MA 02554
Part of a long-standing weaving tradition, Nantucket Looms makes luxury textiles ranging from mohair throws to upholstery fabrics. The woven goods are coupled with antique furniture and local art works.
51 Main Street
Nantucket, MA 02554

8. North River Outfitter

33 Main Street, Nantucket, MA 02554
The NRO conglomerate—consisting of the original NRO store, NRO Kids, and NRO Sport in Beacon Hill as well as Edgartown outposts—is bringing its retail operations to ACK. Clearly the edited selection of brands like Barbour, Milly, Sperry, and Vilbrequin will do fabulously here.
33 Main Street
Nantucket, MA 02554

9. Milly & Grace

2 Washington Street, Nantucket, MA 02554
Vine-covered Milly & Grace is feminine and frilly, described to us as a "mini Anthropologie" with its combination of home goods and clothing from brands like Ella Moss, Parker, BB Dakota and Jack BB Dakota. You'll also find gift-ready buys like scented goods from Barr Co.
2 Washington Street
Nantucket, MA 02554

10. Jessica Hicks

2 Union Street, Nantucket, MA 02554
Jewelry designer Jessica Hicks moved to Nantucket after college and hasn't left. She's been sold at local stores like Vis-a-vis, but recently branded her own boutique to sell a wide variety of jewelry made right on the island.
2 Union Street
Nantucket, MA 02554

11. Hepburn

3 Salem Street, Nantucket, MA 02554
This elegant shop has heritage-inspired decor, with vintage bric-a-brac scattered around and hardwood floors. Nanette Lepore, Linea Pelle, Tracy Reese, and Trina Turk are big sellers here as well as a bazaar of jewelry from designers including Jeanine Payer, Jamie Joseph, and island native Hannah Blount.
3 Salem Street
Nantucket, MA 02554

12. Haul Over

7 Salem Street, Nantucket, MA 02554
A trip to Nantucket should never be just cocktail hours and beach bronzing—make sure you get the outdoor gear you need for hiking, surfing, and boating from brands like Patagonia, The North Face, and Toms. Everyday wears like fancy handmade knitwear from local designer Isobel and Cleo.
7 Salem Street
Nantucket, MA 02554

13. Vis-a-Vis

34 Main Street, Nantucket, MA 02554
Vis-a-Vis is packed tight with everything from F-Troupe jellies and Jeffrey Campbell shoes to Kai beauty products and Equipment blouses. A wide selection of glittery costume jewelry tops it all off.
34 Main Street
Nantucket, MA 02554

14. The Lovely

11 Washington Street, Nantucket, MA 02554
The Lovely is a welcome addition to the Nantucket shopping scene, with trendy wears that won't totally break the bank. Think printed minidresses, lightweight knits, beaded accessories and more, all set against a cool mauve and white decor scheme.
11 Washington Street
Nantucket, MA 02554

15. Murray's Toggery Shop

62 Main Street, Nantucket, MA 02554
Since 1945, Murray's has been dressing entire families in official Nantucket Red's. The family-run business has its own private line of sportswear mixed with Smathers & Branson embroidered belts and hats, Castaway madras shorts, and so many marine-detailed items.
62 Main Street
Nantucket, MA 02554